My first question is: do you think of yourself as a lazy fashionista? Frankly, what we think is laziness often is just a natural response to uncertainty or insecurity. The entire fashion industry is based on insecurity. It’s their job to get us to relinquish control of our decisions. Don’t give them that power. You can switch up your relationship to fashion from what is called an external locus of control to an internal locus of control.

Let’s look at some common reasons for fashion “laziness” and offer ideas about how to reframe them. How many of these apply to you?

]I’m so busy that I don’t have a lot of time to shop.

Understanding how to shop intelligently means you won’t need a lot of time to shop. Besides, people who spend too much time shopping possibly have a shopping addiction.

I hate malls; the crowds, the parking, the sensory overload.

A lot of very practical, efficient people hate malls. So do highly sensitive people. Malls offer too many choices with too little guidance. When you learn what works for you, you can avoid malls almost entirely.

I get bleary-eyed/anxious/insecure when I compare myself with what I see in fashion magazines and on Instagram.

The images you see in the media are of manufactured. They are not real humans who clean up baby or dog puke, mow lawns, or sweat over bills. They have hairdressers, stylists, makeup artists, personal trainers, and chefs to make them look effortless. Don’t compare yourself with fiction. 

How I look is not all that important to me.

Whether we like it or not, we are judged within the first 7 seconds of an introduction. But our greatest judgement comes from the mirror itself. If you really didn’t care about how you look you wouldn’t be reading this. You do care. You just need the tools to make simple, effortless decisions about how to dress that don’t eat up a lot of time.

 I’ve recently gained/lost weight and nothing fits or looks good on me.

This is a very common refrain. By knowing your body shape and understanding how to create visual proportion and balance, you will be able to clothe your body at any stage of life regardless of how much space you do or do not take up. 

]I’m over 39 and feel that fashion has forgotten about me.

Chin up! The times they are a-changing. You will see more and more fashionable women and men over the ages of 40, 50, 60, 70 in the public eye. It is more challenging to find clothing that isn’t designed for 18-year-olds. Recognizing your unique style, coloring and the needs of your lifestyle will make this easier. 

]I’m actually depressed, not lazy.

This is often the crux of the matter. Since the purpose of fashion marketing is to keep us insecure, it creates a ripe field for depression. Consider the following (taught to me by one of my college professors, Dr. Valerie Hunt): depression is anger turned inward. Take that anger and use it to build your self-esteem. Take back your power. Learn your lessons and apply them to consciously create a functional, attractive, and stress-free wardrobe. The depression will start to lift. Sometimes the superficial things – like loving what we wear – can reinforce and motivate the positive internal changes we know we need.


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