It’s summertime and the retailers are scrambling! I have been in this business long enough to know the cycles, the trends and the traps.
The conversations in the back buying offices go something like this. “We need to plan for a product-push before the dog days of summer when the world escapes to the beach. How are we going to pull money out of their margarita fund before they migrate? “
In the industry, that period of time is known as the ‘gap’ zone (aka The Twilight Zone). The period of time when the worst of the worst can happen to the retailer’s budget because the expenses continue to come in, but the customers don’t.
Oftentimes the retailers also make the assumption that the customers who do come, care less about the way they look, and more about how little they are willing to spend. Hence the crappy selections adorned with the mega SALE signs.
As a result – here comes the crap – the gap fillers defined as low quality, inexpensive trendy junk that fills the racks and subsequently fills the closets with one-shot wonders.
One shot wonders defined – items that match nothing, never detach from the price tag, are not your authentic style, fall apart after one washing or stay in your closet to infinity and beyond.
Seriously, my shower towel offers more support and coverage than this!
I cannot even begin to describe the sites amongst the crowds in Manhattan last week. Girls (including breast girls) of all ages and sizes wearing these strapless doo-dahs. What is the point? Would straps really push them over the edge of hot? Do they think this looks ‘hot’? I think not. Just my opinion here – don’t shoot the messenger. Whatever happened to leaving something to the imagination? Whatever happened to some things are better left unsaid (unshown)?
Okay, okay, what if you actually like the Boho trend? That is all well and good, I am all for freedom of expression, but let’s fine-tune it for you. Let’s make it more about being fashionable and less about conjuring up visions of thrift shops, bongs, bare feet, Aquarius and Charles Manson. Speaking of Aquarius and Charles Manson – tell me Detective David Duchovney, was Manson really bisexual? I digress; let’s move on from that side-note!
Here are a few ways for you to infuse a bit of Woodstock into your current bit of reality without hoping to hide in the haze.
Have fun with your accessories. Popping a great bag can spice up an otherwise neutral outfit. This multi-colored woven clutch, sports the neutrals of black, tan, cream and red, but also adds just the right amount of zing to make you look on trend.
What better way to pop some style but with your summer shades. Watch the looks when you look left outside your mommy van window and they see how cool you really are! These shades are from a site called Nasty Girl…yup, never would have found that site if I hadn’t Googled Boho Chic – honest – that’s what I Googled!
More of a jewelry girl? Let’s count the ways to incorporate bling into your summer sizzle. Peruse through the sale aisle for some truly fun summer costume options including earrings, necklaces, bangles and toe rings! These Sam Edelman natural-looking stones dangle from boho drop earrings and will only set you back 25.00
Why not update your favorite hand candy – your phone case! It never seems to be packed away inside your purse these days, so go-ahead, give it a Boho flower girl makeover!
And if you want to do the allover pattern, at least opt for straps to keep the girls in line!
Both jumpsuits are from HauteLook – a Division of Nordstrom Rack. If you haven’t signed up for this off-price site – link here. Sign up for personalized emails based on your likes and VOILA – watch what comes in and stack the savings!
Need more actionable style advice? Check out my recently published book
Confidence Is Always In Style.
And remember Boho girl (or not) – you are pretty!
Need convincing? Let’s spend some time on the phone.
Complimentary Style Consult