Featured Articles

Featured articles for women over 50 – these articles are selected specifically for women at midlife who want to read it all, from midlife fashion to divorce after 50, from reinvention to hair care and so much more. BA50 has got it covered.

fur

Warm and Stylish Faux Fur Coats and Accessories

Plush, stylish faux fur coats and accessories add some pizzaz to a cold-weather wardrobe. This season we are seeing chic faux fur jackets in fresh silhouettes, including bomber and shacket styles. Whether you like fun bright colors or easy-to-wear neutrals, there is a faux fur coat for you! From budget-friendly Target finds to trendy ones from Anthropologie and Free People, I have found a great selection for you to browse....
Thanksgiving dinner

This Thanksgiving Is Different!

Thanksgiving will be like no other because of last Thanksgiving. This year many of us dare to gather but we cannot forget what we lived through just one Thanksgiving ago. And that remembrance makes this Thanksgiving all the more special. Most of us are going to gather despite the rising rates of Covid, because it's time for us to be together again. We are ready to celebrate and be hopeful. The simple act of gathering has taken on new meaning. The gathering is the grand prize of this Thanksgiving....
Line in the Sand

Protect Your Skin in Style: A Convo With Kay Unger and Lynn Obrien Of Line In The Sand: Bundled Gift Discounts

A fashion company founded by Two BA5O's who are both cancer survivors, who manufacture their products in the garment district in New York City, with products made from sustainable materials (like plastics found on the beach), with profits going to the oceans and cancer. I mean every thread of this company has been thought out and has purpose! You will definitely be inspired by this conversation with designer Kay Unger and Lynn Obrien and if you plan on going in the sun in the near future -- you will definitely want to wear these second skin fabrics that protect you from the sun. Every element of these designs are created with the woman over 50 in mind. They are attractive, useful and allow us to be free doing what we love while protecting our skin. Be sure to shop the 20 percent off bundled product offerings and their  post Thanksgiving weekend holiday sale. Let us know what you think on Instagram....

Gifts For All The Women We Love

Gift-giving season is here! Whether you are buying for your bestie, mother, daughter or sister, we have you covered! Need a thoughtful gift for your daughter-in-law, sister-in-law or mother-in-law? No need to scour websites trying to find the ideal gift since we have done the research for you. With shipping delays and inventory shortages expected, now is the time to start your holiday shopping if you haven't already! Below are our favorite gift pics for all the women we love and want to show our affection to this season....