Ronni Burns was a corporate executive for many years in a variety of senior roles. Currently, she is a Professor of Management Communications at NYU/Stern and UMD/Smith teaching MBA and EMBA students presentation skills, influence and presence. She has a consulting business and coaching practice, working with executives on public speaking and interpersonal communication. Her secret sauce is knowing that the starting point in successful communication is understanding your audience. What do they need or want? Where are they coming from? How does what you have help them achieve their goals? Her website is ronniburns.com.