Felice Shapiro Felice Shapiro loves figuring out what's next. Felice writes with honesty and humor about real life events, romance, tragedy, reinvention and family not to mention — fashion, beauty & travel. As a serial entrepreneur in the publishing space, she launched Betterafter50.com to meet the needs of women entering their next phase at 50. Inspired and armed with her love of publishing, writing, start-ups and women’s issues, Shapiro launched an online magazine for 50-something women to share personal stories, successes and relevant issues. She is proud of BA50 which is in its 4th year and has over 7 million unique visitors.