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Advertise With BA50

Click here to download our media kit or contact advertise@betterafter50.com.

Why advertise with Better After 50?

Launched in November of 2011, Betterafter50.com is now the premier online magazine for baby boomer women ages 47 to 64 who are hip, edgy and embracing their next phase. Because women at mid-life do not want to be told what to buy, how to look, or what to do, by anyone other than those they can relate to – BA50 is where they go to learn from each other. BA50 publishes over 200 writers who are key influencers for women at mid-life.

BA50’s relish in our influencers’ experience and wisdom. Their stories are heartfelt, humorous and heady. That’s why BA50’s are listening to us.

Publishers Felice Shapiro and Ronna Benjamin are the anchor voices and leading influencers for BA50 each week. When we write every Tuesday – our readers listen. We have developed a following on our site and our social media. We are available to write product reviews.

Demographic: Women 47+, highly educated, empty-nesters, with strong consumer purchasing ability.

Better After 50 is off the charts with growth over the past year:

If you want to Reach women ages 47 to 68 years this is the place for you.

  • 92k Instagram followers in October 2020
  • 57k Facebook Followers in October 2020
  • Pinterest Audience: 962k and 1.2 million monthly views in October 2020
  • Newsletter subscribers: 16.2k in October 2020
  • 70k website sessions per month average in 2020
  • 81k website pageviews per month average in 2020

6 Month Follower Growth from January 1, 2020 to October 1, 2020

  • Instagram: 66,798 to 91,198 – 24,400 new followers, 36.52% increase
  • FaceBook: 51,974 to 57,255 – 5,281 new followers, 10.16% growth
  • Pinterest followers: 9,500 to 11,667 – 2,167 new and 22.81% growth
  • Pinterest total audience: 891,590 to 961,260 – 7.81% increase

Contact advertise@betterafter50.com and tell us about the product you want to promote.

Facebook Screenshot
Facebook – July 2020
Instagram screenshot
Instagram – July 2020
Pinterest screenshot
Pinterest – July 2020
Pinterest – monthly viewers in July 2020
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