Wake Up With BA50!

Sign Up for Our Free Newsletter

Gifts For All The Women We Love

Gift-giving season is here! Whether you are buying for your bestie, mother, daughter or sister, we have you covered! Need a thoughtful gift for your daughter-in-law, sister-in-law or mother-in-law? No need to scour websites trying to find the ideal gift since we have done the research for you. With shipping delays and inventory shortages expected, now is the time to start your holiday shopping if you haven't already! Below are our favorite gift pics for all the women we love and want to show our affection to this season....

Everything Shearling for the Holidays!

Gift it to a loved one during the holidays or treat yourself to well deserved comfort! From jackets to vests, slippers to scarves, and chairs to rugs - there are so many amazing opportunities to update your wardrobe and living space with this must have fabric. Here is our ultimate guide to the top shearling clothing items and home goods to elevate and cushion your life with sophistication and style! ...

Dress Like Hollywood: Add Some Sparkle and Shine this Holiday Season

I have been seeing sequins on Hollywood stars everywhere lately. Diane Keaton, Eva Longoria, Salma Hayek and Dakota Johnson all wore sequined outfits at the LACMA Art & Film Gala last week. Adele wore a black sequin gown to her tv filming in London, and Kristen Stewart adorned a glittery silver blazer for her Tonight Show taping last week. How do us BA50's incorporate this trend into our own wardrobes this holiday season? The key is to make the look more modern and less "over the top" by pairing the stand-out piece with something less dressy like a pair of denim. ...
Felice talking on the phone

Finding Mom When I Didn’t Expect To

Mom and Dad are gone. I’m not complaining. I know in my 60’s it would be unusual to have a living parent. But still, normal or not,  I miss them. Most recently, I’ve been talking to my Mom who has been gone for 2 years. “I feel like calling Mom lately.” I texted my 3 sisters. “Does this happen to you?” “So much, it happens often.” And then, there I was waiting for my booster and the 95 year old woman next to me introduced herself. My name is Florence Somethingstein , do you live around here?...

Featured on Relationship Thursday

Thanksgiving dinner

This Thanksgiving Is Different!

Thanksgiving will be like no other because of last Thanksgiving. This year many of us dare to gather but we cannot forget what we lived through just one Thanksgiving ago. And that remembrance makes this Thanksgiving all the more special. Most of us are going to gather despite the rising rates of Covid, because it's time for us to be together again. We are ready to celebrate and be hopeful. The simple act of gathering has taken on new meaning. The gathering is the grand prize of this Thanksgiving....

Featured on Fashion Friday

Line in the Sand

Protect Your Skin in Style: A Convo With Kay Unger and Lynn Obrien Of Line In The Sand: Bundled Gift Discounts

A fashion company founded by Two BA5O's who are both cancer survivors, who manufacture their products in the garment district in New York City, with products made from sustainable materials (like plastics found on the beach), with profits going to the oceans and cancer. I mean every thread of this company has been thought out and has purpose! You will definitely be inspired by this conversation with designer Kay Unger and Lynn Obrien and if you plan on going in the sun in the near future -- you will definitely want to wear these second skin fabrics that protect you from the sun. Every element of these designs are created with the woman over 50 in mind. They are attractive, useful and allow us to be free doing what we love while protecting our skin. Be sure to shop the 20 percent off bundled product offerings and their  post Thanksgiving weekend holiday sale. Let us know what you think on Instagram....