Boston Globe March 24, 2014:
By Jill Radsken
Betterafter50.com looks to fill ‘void in the marketplace’ with its online magazine for midlife women and their SHE DID IT events conference at Babson College on March 24. “We’re Not dowdy. We’re not drippy. We’re fun”, said Felice Shapiro, founder and publisher of Betterafter50.com. Read more…
by Gordon Plutsky
“It’s time to create a marketing plan for a group of consumers 45-55 who share a common bond and history and are at the peak of their earning and spending power. They’re starting to flex their muscle as is evidenced by relatively older actresses (read: not 20 years old) appearing regularly in fashion and makeup commercials. And savvy marketers are eager to cater to them. For instance, OurTime, the new site for singles over 50, is picking up steam. And the site Better After 50 speaks to women (and some men) looking for their second act while showing them how to get the most out of this phase of life. It is not about slowing down, but rather speeding up and making the most out of every minute.”
Read the full article HERE.
How Women Can Reinvent Their Careers After 50
Felice Shapiro, 56, and Ronna Benjamin, 54, know how it feels to go through a midlife career crisis because they’ve been there.
Felice Shapiro needed an escape from the shadow of a daunting transition. At 47, Shapiro had just lost her husband and was about to send her youngest of two sons off to college. Shapiro found herself seeking solace in her friends. “Women tend to find comfort by sharing stories, connecting, supporting each other,” said Shapiro. Inspired by that notion, Shapiro launched betterafter50.com, an online magazine encouraging women to find a second wind mid-life – and share experiences along the way. Read more…