Felice Shapiro

Felice Shapiro Felice Shapiro is the model of reinvention for 50-somethings both personally and professionally. She was the founder and publisher of the Family Publishing Group and Family Marketing Network, a national advertising firm, which she sold in 1998. As an expert in the start-up arena, Shapiro invested in and helped to build small businesses and community organizations, setting them on the path to success while working as an executive coach. During the past eight years she has taught entrepreneurship at New York University and currently at Tufts University. Shapiro faced radical empty nesting having lost her husband just a year before sending her youngest off to college. As friends and community sustained her, what she heard and shared over the next few years was a common voice: What’s next after empty nesting? Inspired and armed with her love of publishing, start-ups and women’s issues, Shapiro set out to establish an online magazine for 50-something women to share personal stories, successes and relevant issues. In November 2011, Betterafter50.com (BA50) launched. Shapiro has published work from hundreds of writers, more than 1000 articles, on topics of health, sex, start-ups, dating, adult children aging parents, finance and more. This online platform has an exploding readership doubling on itself almost every month. As a woman who practices what she teaches, Felice is thrilled to have created the ultimate go-to site for mid-life women.

Favorite Running Bras: Keeping the Girls Safe

April 18, 2014
sports bra shopping

As gravity shifts the flesh on our chests toward the south pole, it is more important than ever to keep those girls from bouncing.
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Fearless Aging: Famous Women Embrace The Wrinkles

April 15, 2014
Bobbi Brown Cosmetic Industry Guru

Bobbi Brown: “There is no cream that fixes wrinkles. I’m sorry, but there’s not.”
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Spring Dress Up Clothes: What Are We Wearing?

April 8, 2014

I decided to cut off the heads of the models in these dresses so the 20-something faces didn't interfere with my visualization.
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Why We Love The Singing Nun

April 1, 2014

A nun on The Voice is a juxtaposition that is just not supposed to happen and that in and of itself feels outrageous
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23 Essentials For The Perfect Girlfriend Getaway

March 25, 2014
thelma and louise

Aligned exercise activities, Aligned food neuroses, Competency equivalency, Plenty of safe talk...
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Parenting Adult Kids: When Do We Become Hands OFF Parents?

March 20, 2014
hands off parenting

When do we move off our kids’ stage, into the orchestra and ultimately the bleachers?
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Sheryl Sandberg’s “Ban Bossy” Campaign

March 18, 2014
bossy sheryl sandberg

I don’t think using the word “bossy” rises to the level of a full-blown social media blitz. I can’t get behind this campaign. Does anyone else feel this way?
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Cameron Diaz: Not Buying Your Body Talk

March 4, 2014
Cameron Diaz book The Body Book

I’m sorry but when a gorgeous, slim actress/model tells us to just be happy with who we are --- well it’s kind of annoying – don’t you think?
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I Took The Bufferin Bucket List Challenge

March 4, 2014

I so wanted to finish last summers family photo album before next summer rolled around but this project has fallen to the bottom of the pile for the past few years. My summer photo album shelf is void. That bothers me.   I read about the  “Bufferin® Bucket List” Facebook sweepstakes and hoping to “win”
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Body Acceptance After 50

February 26, 2014
body acceptance

My story of body breakdowns, aches, pains and fatigue are not new to any mid-lifers.
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What’s It Like To Be On TV For the First Time?

February 18, 2014
first time on television

Lights down, cameras off – Ronna and I locked eyes – alarmed. “It’s Over?” She said, “It’s Over”, I nodded. “Oh My God it can’t be over – we never got to ...
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A Wise Woman’s Tips for Staying Fit Forever

February 11, 2014
Staying fit in old age

Her story could be a road map for many of us to follow as we strategize about staying athletic and fit for decades to come. Here’s what I learned from Mercy Wheeler about staying in the game so successfully for all these years.
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Friending Florida — Really?

February 4, 2014
Friending Florida

Too many bad images of Florida in my head -- it's time to do some mind altering exercises. The fun we had in Florida didn’t align with my bleak image of it. I want to like Florida, I really do.
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Beginning Golf: What I Didn’t Know

January 28, 2014
golf lessons

Handicaps are like weight, the better you do the lower you go. Annoyingly, whether you’re trying to shave your last five pounds off the scale or five shots off your handicap – success is teasingly out of reach.
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Chris Christie: The Gift That Keeps on Giving

January 21, 2014
christie scandal

Grab some popcorn and settle in, because this is going to be quite a ride – ironically, thanks to Christie, traffic is flowing nicely along the media’s airwaves and at our dinner tables.
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Confessions Of A Sleep Talker

January 14, 2014
sleep monster

I have not always been treated fairly as a sleep talker. I have been kicked -- shaken awake (as a favor -- NOT!—it can be frightening). Really, do you think yelling into my sleeping face “wake up – wake up – you’re having a bad dream” is helpful?
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She Did It/Boston Video: Click To See Why You Need to Come

January 12, 2014
she did it video intro

Have you ever wondered What’s Next For You? Are you an empty nester that wants to make a difference in the second half of your life? Do NOT simply let the years slip by. Felice Shapiro, Ronna Benjamin and Betterafter50.com are committed to helping women step bravely into their next phase. We know because
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Bad Ass Goals For 2014 — Your Turn!

January 7, 2014
set some bad ass goals

Here are five key elements to making sure your goal is a success.
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GO Directly To Beautiful: The Carole King Musical

December 29, 2013

Attention BA50s! If you like Carole King you’ll love this Broadway show.
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Pick A Resolution From The Spice Rack

December 24, 2013
new year resolutions

This exercise is helping me to prioritize what’s most important. I’ve come up with four resolution flavors to choose from.
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