Advertise With BA50

Why advertise on

Launched in November of 2011, is now the premier online magazine for baby boomer women ages 47 to 64 who are hip, edgy and embracing their next phase. Because women at mid-life do not want to be told what to buy, how to look, or what to do, by anyone other than those they can relate to – BA50 is where they go to learn from each other. BA50 publishes over 200 writers who are key influencers for women at mid-life.

On, women share personal stories and commentaries about their changing bodies, fashion challenges and beauty advice. Health, beauty, style and sex are topics we devour. Team BA50 curates topics around life, love, health, divorce, marriage, widowhood, dating, travel and careers – the landscape is vast.

BA50’s relish in our influencers’ experience and wisdom. Their stories are heartfelt, humorous and heady. That’s why BA50’s are listening to us.

Publishers Felice Shapiro and Ronna Benjamin are the anchor voices and leading influencers for BA50 each week. When we write every Tuesday – our readers listen. We have developed a following on our site and our social media. We are available to write product reviews.

Real time meet-ups for BA50s are scheduled throughout the year at our She Did It Events designed for women who are wanting to figure out  their “What’s Next?”  All of our events have been sold out thus far.  Sponsorships are available for these events.

We post 7+ stories each Tuesday (including a Featured Sponsored Post), roll out fresh editorial daily, publish 3 newsletters a week to our subscribers (including Fashion Friday and Relationship Thursday Newsletters).  BA50’s Facebook page engages with its readers with new content at least 3x each day.  We Tweet, post on Pinterest and Instagram and are featured 2x a week on the Huffington Post.

Our Readership:

8 MILLION Page Views in 2013  (Expected to Double in 2014)

Demographic: Women 47+, highly educated, empty-nesters, with strong consumer purchasing ability.

Over 425,000 Visitors per month

2,000,000+ Page views monthly

25,000+ Newsletter subscribers

9,300+ Facebook Fans with 100% engagement!

5,900+ Twitter followers

Sponsored Post Rate:

$595 (500 word max, plus photo.)  Your article will be featured on our home page for one week, with added social media (facebook and twitter) support. Sponsors can also purchase “Header” placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see additional rate below).  We have the right to review all advertorial content–subject to BA50 prior approval.

Sponsored Newsletter Rate:

Your Logo and Tag Line will be featured as the “Header” of our Newsletters which are emailed 3x a week to BA50’s. Your Logo/Tag will be LIVE and link to your post on BA50 or directly to your site. Pick any or all newsletters. Tuesday (weekly themed), Relationship Thursday or Fashion Friday. Cost is $300 per newsletter.


Dedicated Email To Our Subscriber List:  Please contact for details

BA50 Product Reviews:

$500.00  Ronna and/or Felice will personally test your product and review it as a featured post including product photographs, social media publicity support.  You will own the rights to the review and can use it on your own website, publicity.

blue apron product review

BA50 Social Media Push:

$150.00 per week. No article necessary– just send us a few words, a great picture of your product, and a link — we will connect your product with our highly engaged exclusive niche of women on Twitter, Facebook and If applicable, we will also include on one of our extremely active Pinterest pages and growing instagram following!  We are happy to host Twitter parties for your products (please ask for details.)


Shop BA50 – Advertise your product:

$75 for first month (introductory rate). Submit a photo (300 x 250 px), your copy (500 word max) and coupon code or affiliate link (BA50 receives a percentage of sales).  Send photo and copy to


Product Contest and Giveaways:

$500 Promote your product on our homepage for a week. (Banner will run below our Home Page Feature Slider). Contest and Promotions will also run on Newsletter. Social Media support through our channels to push messaging.

Gift Guide Advertising:

We will list your product on one of our BA50 gift guides for $75.00

gift-guide Banner Ad Sizes (and pricing examples):

Leaderboard (top of every page): 468x60px ($200/month)

Wide Skyscraper: 160x600px ($150/month)

Half Skyscraper: 160x300px ($125/month)

Newsletter Banner Ad: (468x60px) with direct link to your site ($250/week)

For Advertising Please Contact:


Ad Type

Price with web-ready advertisment supplied in .JPG, .PNG or .GIF format, no larger than 250kb file size. Animated .GIF ads under the maximum file size are accepted, but no Flash animated banners at this time please. If you require design services for your ad, this will incur an additional one-time fee for the initial design of your ad.

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