About Better After 50

Welcome Letter from BA50 Founder Felice Shapiro


Dear Readers:

Unlike other blogs, posts and on-line magazines, we’re about real women sharing real stories: Talking to each other about shared experiences — not talking AT one another. We are better because we have each other; we are willing to share our experiences, our learnings, our concerns and our musings. Our site is designed to be personal and conversational — all the things you’d confess to a friend over coffee (or wine or chocolate, or…). In other words, being frank, sensitive, and seeing the humor in between the lines (and wrinkles).

We are Betterafter50 because we choose to be. We’re old enough — and wise enough — to approach the challenges and promises of mid-life with positive energy. We are not in la la land here. We get it. From body issues to memory challenges, financial shifts to changing relationships, marriage re-kindlings and dissolvings, from empty beds to empty nests, to dealing with loss and the joy of new beginnings — we know the landscape is vast and the topics ripe for engagement. We also know how much easier it is when we share our thoughts and feelings with other like-minded souls.

And so, here we are with all our glitches and glory.

We invite you to scroll through our site, read what others have to say and to contribute – both in our Forums and through submitted essays (these are vetted, which differentiates us from a blog). You can even sign in anonymously should you want to get into the down and dirty aspects of being a BA50 (yes, we’re talking sex and other bodily functions we thought only happened to “old” people).

BA50 was designed to be personal – to cater to YOU. It only works when you join the conversation. So grab the coffee/wine/chocolate/whatever and chime in. Add to the Forums. Share your latest challenges and achievements. Talk about your career or lack of. Bitch about your ex or your ex’s new (much younger) wife. Dish about sex. Celebrate your kids and grandchildren. Give us insight into coping with aging parents. We want you to be yourself.

Together we are Better After 50.

Felice Shapiro



Who are We?

Felice Shapiro - Founder, Publisher

We are a site about Women inspiring Women

We are Real Women with Real Life Stories

We are Relevant. Our Words Matter.

We are your neighbors, friends and colleagues. We love to travel, read, we enjoy weekends with friends –we’ve noticed changes — in our body — our community — our relationships — and in the world around us. We have entered new territory about aging parents, adult kid issues, and loss. We want to read about it and talk about it.

We are Sophisticated – Engaged – and Smart.

Tick Tock – The Clock – The choices we make matter. We care about what we do with our free time and our work. We are living our life with purpose.

We are Better After 50, and have reached the milestone of 50 years. We feel young but are suddenly taken aback by a somewhat older face glancing back in the mirror. BA50 fears she is moving toward that dreaded place of becoming OLD. She checks out her body to visit the new signs of age – a dark spot on the hand, a new wrinkle above the left brow, a sag to the knees. She knows that we know. She knows that she is at a new place. And it’s all about mindset.

We, at Better After 50, can choose to embrace this place of being on the other side of 50 and open to it.We can chant under our breath, in Sanskrit, in the shower or from the mountain top:

I have lived -Yes, I have learned.
Yes, I have wisdom. I know who I am.
My time is precious.
I care about how I spend my time.
I care about who I spend my time with.
I need to make choices.
My time is limited and I need to do the things that enrich my life.
I am in my prime because I choose to see it that way.
I am strong and smart and capable.
I can teach and share and give
and I will give to those people and places that I choose to give to.


We are Better After 50.



About Better After 50 was last modified: by

  29 comments for “About Better After 50

  1. Nancy
    November 9, 2011 at 7:54 am

    This says it all. I love your site and will be an avid follower. Thanks, Felice, for putting into words what I’ve been thinking as I look in the mirror and see my sagging jowels, twinkling eyes and wrinkled brows. Despite the “new” face — I KNOW I am Better After Fifty. Hurray for us!

  2. Jeanne Muchnick
    November 9, 2011 at 8:09 am

    I agree. Double the sentiment. I couldn’t get through Life without my girlfriends so appreciate a site that is all about women inspiring women. I’m also a big chatter — so love the conversations. I’ll be a regular visit to your Forums, for sure.

  3. Ilene
    November 9, 2011 at 8:11 am

    I will be passing this info along to my friends. Love it!

  4. Mary
    November 16, 2011 at 3:22 pm

    What a great idea for a site. I wish you all the best and will be checking back lots and lots.

  5. Jenny
    November 17, 2011 at 8:12 pm

    Just discovered your site via a friend and am looking forward to getting involved!

  6. felice
    November 18, 2011 at 7:14 pm

    I am reading these amazing affirmations from you all. This is so encouraging .
    Women need to connect in a meaningful way.
    Yes Please — Write on our forums- your opinions matter. Please invite your friends to join in and hopefully you will submit some writing as well.

    Thanks for being part of our community of BA50’s

  7. December 14, 2011 at 5:37 pm

    Hi Felice
    I am Lori and Barry s cousin and Lori emailed me your site–LOVE it!!!
    I would adore to speak with you sometime—Will definitely be on the
    East coast after the New Year.

  8. December 18, 2011 at 1:32 pm

    Hi Felice:
    Roseanne Amoils gave me your info. I’d love to contribute to your site. VentureMom.com covers moms who have started their own businesses, many of whom are over 50. Take a look and let’s talk. Love your site, Holly

  9. Lisa Hauenstein
    January 11, 2012 at 8:51 pm

    Hi Felice

    I am good friends with your sister, Jane. She sent the site via FB. It is a great site
    and I look forward to visiting it often.

    • felice
      January 12, 2012 at 12:42 am

      Lisa – welcome to BA50 so glad Jane send you and invite – glad you enjoy it and hope you will share it with all your BA50’s as well.

  10. January 21, 2012 at 5:56 pm

    I worked with Newsreel, a film group in the sixties . We made some of the first films about women. some of the titles are Up Against the Wall Miss America, The Woman’s Film, She is Beautiful when Angry, The Woman Film , I have move descriptions on my we site http://www.newsreel.com ( go to list of films) I was also active in early “Womens’s Liberation Movement . Thank you very much for putting up your web site Roz Payne

  11. January 31, 2012 at 3:53 pm

    Hi Felice –
    Cindy Joseph just told me about your site. I love it – and I’m excited because your mission and mine seem so closely aligned! I’m a boomer and a lawyer-turned-businesswoman, and I’m planning a first-time retreat called Women at Woodstock for women age 50 and above, to be held at the Emerson Resort and Spa in October of this year.

    Here in a nutshell is the intent of the retreat: Women at Woodstock is going to be a gathering of 60 to 75 women aged 50 and older, who are ready to step outside their normal world for three days and three nights and seriously consider what they’re going to do with the rest of their lives – Finally pursue the dream they’ve always put off? Write? Study? Devote themselves to a good cause? Seek out a new spiritual community? Become more healthy or fashionable? Move to another part of the country? Start a business? Sell a business? The hope is to gather women from all walks who are willing to share what they know, offer support, and give encouragement and mentorship to one another. And we’ll have some fun too!

    Could we talk? We might share news of our respective endeavors with our followers, at the very least – or maybe there’s more we could do together! You can reach me at the email I left on this form, or at 213-785-8835. Thanks, and I look forward to speaking soon!

  12. February 2, 2012 at 9:08 pm

    I linked BA50 to my most recent blog, (surviveyourhusbandsretirement.com/blog/your-retirement-future). I hope it brings new readers to this wonderful site.

  13. February 6, 2012 at 1:24 pm

    Thanks for this great site. This is sophisticated and smart! I would love to contribute my content around Real Women on Health! Great job! Kelley Connors

  14. March 1, 2012 at 2:23 pm

    Ditto! Looking forward to connecting here. I LOVE being in my 50s and connecting with others is so rewarding!

  15. Allie Middleton
    March 5, 2012 at 10:16 pm

    and will be 60 this year…even heard it gets even better!!! this is great…..my girlfriends have made my 50s the very best…they have inspired me to do new things, enjoy new people..and wow, have I ever traveled to new places…love it all! and remember to live it up royally!

  16. April 27, 2012 at 11:02 pm

    “I am in my prime because I choose to see it that way”
    Love that! Great site.

  17. April 30, 2012 at 2:44 pm

    This is an important site for women “of a certain age, and distinction.”

    Love to my sisters

  18. May 16, 2012 at 5:22 am

    Dear Head of Business Development at betterafter50.com

    I would like to request consideration for search engine marketing opportunities with your firm.

    We can promote your website through the combination of Search Engine Optimization and Social Media Marketing. This would result in higher Organic rankings for your Website, more Leads and Orders for better ROI (Return On Investment) .

    I thought you might like to know some of the reasons why you are not getting more organic (FREE) search engine traffic for betterafter50.com

    1.Your Home page rank is 3. It can be improved further.

    2.Your Website has “65″ w3c Errors & “45” warning of w3c Errors.

    3.Conversion Rata Optimization not performed.

    If you want to know more such factors, and to know how we can improve your rankings in Search Engines, ask for a Website SEO report here: http://www.votraonline.com/ppc_rfq.php
    Why should you choose us?
    1.          Served over 100 Clients all over the world.
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    Client testimonial:
    “I get lots of SEO offers and i turn them all down but i will go with you because the price is right and you have the right answers as well as good response time.” Jeff Gould, thewinerackco.com

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    If you want to know more, please reply to this e-mail or ask for a call back.

    Best Regards,
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    Google Certified Professional
    PS1: If you do not wish to receive any more e-mails from us, Please ask to ‘REMOVE’

  19. June 10, 2012 at 7:23 am

    Hi: I just learned about your website on the Sisterhood blog of the “Forward” and wanted to say, “Hi,” and wish you the best of luck. I will also let my extensive feminist email list know about your website.

    I am a Jewish feminist activist, lawyer, author, and public speaker. I was born in Berlin, Germany, of Polish parents, with whom I fled Germany in 1933 to escape the Holocaust. In the US, I became a cofounder of NOW and the first woman attorney in the Office of the General Counsel at the EEOC (Equal Employment Opportunity Commission). Please see my website for more information on my work.

    Since the fall of 2006, I live in a haven for over-50’s, Sarasota, FL, which has one of the highest concentrations of seniors in the country. We recently established an Institute for the Ages to research seniors’ lifestyles and develop programs for them.

    Please get in touch if there is any way I can be of assistance.

    • felice
      June 10, 2012 at 7:28 am

      welcome to BA50, so glad you found us — hope you visit us ALL THE TIME. feel free to share us those of your friends who you think would also enjoy it by sending them the link. we look forward to your comments

  20. Poetbear
    August 1, 2012 at 9:37 am

    Just the way it is
    Not how you wanted it to be
    Did my best to make you happy
    Look what it did for me
    Put my heart and dreams on a shelf
    Time and dust clouded my view
    Don’t you realize that it is always been about you?
    Looked a lot deeper than I ever have before
    With my head held high found my way out the door

    Just the way it is
    Not how you wanted it to be
    You got the very best at my expense
    How blind was I that now at last I see?
    What was good for you never included me

    Just the way that it is
    Not how you wanted it to be
    Tomorrow it too far away
    Yesterday is said and done
    Not sure where I am going
    Do know where I have been
    Putting it all behind and not going back again

    C@poetbear 2012

  21. Nichole
    August 22, 2012 at 5:05 pm

    Hello Ladies! I love the concept of this site. When I was doing research for my most recent project- I knew I had to reach out to the BA50 community. Keep strong and keep telling your story.

    Here is my project… if any one is interested please reach out.

    Casting Call: WHO THE BLEEP…!!!??? (NATIONWIDE)

    Investigation Discovery, along with Sirens Media, presents a slice-of-life series about everyday people who thought they knew: a friend, family member, neighbor, colleague, boss, employee, or teacher … until one day they uncovered secrets about that person — secrets that would unravel their peaceful lives and leave them asking: Who The “Bleep” …!?

    Were you conned, betrayed, or victimized at the hands of someone you trusted — or do you know someone who was? Are you ready to share your experience? We are currently looking for participants for our brand new season and invite you to tell your story!
    Please include:

    – Your full name
    – Telephone number and email address
    – City/State
    – Summary of the situation and concerns

    TO whothebleepcasting (at) gmail (dot) com

    Thank you for your interest and we look forward to hearing from you!

  22. Judy Kirkwood
    September 26, 2012 at 2:02 pm

    Why is my article, published in thirdage.com, up on your site? http://betterafter50.com/2012/07/my-child-is-a-drug-addict/

  23. Ellen Sheetz
    October 17, 2012 at 2:21 pm

    Hi Felice,
    Linda Coffman suggested I email you. I am attending your workshop at Babson in November. I noticed that you have sponsor tables at the event. I sell the Etcetera line of clothisn in Needham. Linda and I used to be partners before she left the business. I noticed that you have J Hilburn on the list, which is a similar ind of business for menswear. Do you have any Etcetera representation at the event? IF not, I would love to speak with you about that oppurtunity.

    Ellen Sheetz
    Clothes Call
    116 Laurel Drive
    Needham, MA 02492

  24. Leeana Allen
    April 23, 2015 at 1:38 pm

    April 23,2015

    Dear Felice,
    I was pleasantly surprised to find BA50.com after Googling “popular careers for women over 50”. The first article I read came via Forbes on line. I felt refreshed to read about your courage to take action in shaping a new future for yourself. I flounder being a 20th. Century entrepreneur trying to transform with our quickly evolving 21st. century. I have buried those who encouraged me, and spent the last five years emerging from advanced cancer. I am not a victim but I feel overwhelmed as I try to do what you have managed to do so successfully.
    Just wanted you to know that your posts are still relevant and an oasis for lost souls like me.
    I am very appreciative for what you are doing and plan to connect up with this fabulous community effort!
    Looking forward to reading on…

    • Ronna Benjamin
      April 24, 2015 at 10:38 am

      just the boost we needed today. Thanks for your comment!

  25. September 2, 2015 at 12:25 am

    I just hear about your website just a few minutes ago and decided to look it up immediately. I often thought it would be nice if they had some sort of Social Group for woman and also men who lost their spouses (not necessarily for dating) but just to have other woman that they can relate to and perhaps go out socially in a group to lunch, dinner, movie, theatre, etc… Because as we get older not only do some of us lose our spouses but also close friends as I have this past year (5 in 5 months). Some people are not involved with there church or synagogue and do not know where to turn when they feel isolated and perhaps have limited family members. I have a friend who lost her husband almost 9 years ago and is so homebound but if they had a 50+ Social Group where perhaps the meet once or twice a week or every other week it would alleviate some of the isolation. She could pick up the phone and call to see if anyone is interesting in going to lunch, or dinner or shopping and they could also organize certain activities as they do in Nursing Homes.These groups should be established in every city of the United States. I personally think it is a great idea. It is not as easy making friends when you are up in years.

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