Fashion After 50 From Australia

Vana (left) is wearing a dress from Sheike and earrings from The Family Jewels. Margie is wearing a top & a skirt from Zara and earrings from The Family Jewels.

Vana (left) is wearing a dress from Sheike and earrings from The Family Jewels. Margie is wearing a top & a skirt from Zara and earrings from The Family Jewels.

Working on fashion productions featuring mature models has been such a rewarding experience for us, that when the opportunity came to do another production we had to run with it. As it happens, our ladies were “discovered” while strolling in the streets of Sydney… we just approached them and hoped they would go along with the idea of modeling for the first time in their lives.

 

Vana & Margie are wearing White Suede. Vana’s earrings are from her own collection and Margie’s earrings from The Family Jewels.

Vana & Margie are wearing White Suede. Vana’s earrings are from her own collection and Margie’s earrings from The Family Jewels.

Meet Margie, 58, who used to work as a fashion editor for Cosmopolitan & Harper’s Bazaar magazines. She still has the passion for fashion and is now involved in the bridal industry by assisting taking pictures for her husband’s photography business and working for Rhonda Hemmingway Bridal Couture.

Vana, 59, is a ballet teacher who danced in a ballet company before becoming a mother of four. She loves teaching and enjoys participating in all the other creative arts attached to the world of ballet, i.e. costuming, tiaras, hairstyles and stage. She creates her own jewellery pieces and clothing, often recycled from op shops and markets which she has been frequenting for 40 years.

 

Margie is wearing a dress from DJ’s label Staple and Vana is wearing a top from White Suede, a skirt from Zara and a bag from Sheike.

Margie is wearing a dress from DJ’s label Staple and Vana is wearing a top from White Suede, a skirt from Zara and a bag from Sheike.

It is nice to see a change in the type of clients you find in trendy fashion shops. Nowadays, the clientele is diverse with a clear mix of customers ranging from 20 to 80. We think it demonstrates the desire of women to dress stylishly at any age. We are hoping that the brands will embrace this and start using older models to co-star in their campaigns.

Massive thanks to our wonderful team: Daniel Gurton for his amazing photography, Liv Lundelius for the beautiful makeup and hair styling and Vana Campbell and Margie Potts for being so natural and professional in front of the camera.

BA50 is happy to collaborate with our friends from Australia and reprint this article from thedigitalage.net 

Mikella Lowe

Mikella Lowe

Mikella is the founder of www.thedigitalage.net where positive aging is celebrated. She is a digital marketing specialist and holds degrees in design and management. She loves writing about fashion, technology and life. The blog is inspired by her unstoppable parents. She hopes to change negative perceptions about aging. 

  2 comments for “Fashion After 50 From Australia

  1. May 30, 2014 at 11:29 am

    Beautiful women looking beautiful is wonderful to see. Who doesn’t get tired of the 20 year olds looking like they are sophisticated!

  2. June 9, 2014 at 4:32 pm

    Fashion after Fifty is Fabulous!

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