What’s My Sell-By Date

Whats my Sell by DateI was running this morning with my girls, and I laughed so hard I almost tripped over my shoelaces. We’re training for the New York Half Marathon. We were talking about our “upkeep.”

“OMG,” my friend said. “I was at Laura Mercier and pulled out all my lipsticks to show the ‘aesthetician.’ She pointed to my ‘off-Peony pink’ color lipstick and scolded me, ‘We discontinued that one seven years ago –it’s past its expiration date — throw it out or put it in the Smithsonian.’”

How are you supposed to know when your cosmetics are expired, and how can a lipstick expire if there’s still more stuff in the tube?  What’s the rule?

Last month I was ready to give up mascara because my eyes were burning when I used it.  Expired perhaps?  I tried to remember how old it was – but who knew, so I threw all four tubes out and went mascara shopping. I wanted plump, longer, darker, curled and of course natural so there would be no trace of a smudge. Wasn’t there a product for that?  You bet–I bought a $50 product–one without a brush so no pulling on those fragile hairs plus it would peel off in little tubelettes. Brilliant – I was down with that.

Later that night, horrified, I was sure I’d peeled all the lashes off my lids. At least it felt like that. As I looked at the chunks of black on my cheeks I rolled the tubelettes between my fingers feeling for a stray. (It was late and I didn’t have my magnifiers on.) I squinted at my reflection; certain I would see bald lids. How could I have taken this foreign substance to my eyes, without reading about the risks? Did I accelerate my eyelashes’ expiration date? I heard once you’ve lost them they never grow back?  I was so focused on the promises of sumptuous Cleopatra lashes I’d ignored the fine print – luckily when I put on my glasses all was intact.

Expiration dates are important, they really are. But they’re not always clearly marked unlike the milk in my refrigerator. For instance, our bodies don’t come with rulebooks and oftentimes we push ourselves past our limits. But how are we to know?

For the first time it has become clear to me that my long-distance running could have an expiration date.

I’ve always known my running shoes have an unmarked expiration date.  I trash them whenever I feel knee and foot pain. I pull out my credit card and shop my way back to health. Recently this changed.

Last month despite new shoes, my foot pain worsened. Googling my symptom, I landed on a diagnosis–plantar fasciitis. The only positive take-away — it makes for a great Scrabble word. Searching for a cure, I “Amazoned” a pair of “Strassbourg Socks” to sleep in for $80. Didn’t do much for my feet or my sex life.  I slept in the knee-highs with a strap of Velcro curling my toes up. Two nights of medieval bondage gave my arch a lift and eased the pain but it didn’t take long for the problem to return.

But, it turned out relief was just one text away. My dear friend who embraces alternative medicine suggested her acupuncturist.  Bondage was out and needles were in.  It occurred to me that I might be living in the wrong century.

How do you spell relief? A quarter inch Band-Aid, a needle the thickness of a whisker inserted into my calf and knee area, and a nap. I got up from the table and walked out of that office pain free.  It wasn’t one hundred percent healed but after the next seven-mile training run I went for therapy again. Even better!

So there I was this morning, with my girls on our eight-miler talking expiration dates on lipsticks, mascaras and ourselves.  It was clear –the cosmetics are an easy fix, throw them out and replenish. But for us, that’s a tougher topic. There’s no question the shelf life on our long runs is at hand.  However, the small print telling us “time’s-up” is too small to read just yet.

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What’s My Sell-By Date was last modified: by


Felice Shapiro

Felice Shapiro Felice Shapiro loves figuring out what's next. Felice writes with honesty and humor about real life events, romance, tragedy, reinvention and family not to mention — fashion, beauty & travel. As a serial entrepreneur in the publishing space, she launched Betterafter50.com to meet the needs of women entering their next phase at 50. Inspired and armed with her love of publishing, writing, start-ups and women’s issues, Shapiro launched an online magazine for 50-something women to share personal stories, successes and relevant issues. She is proud of BA50 which is in its 4th year and has over 7 million unique visitors. 

  7 comments for “What’s My Sell-By Date

  1. March 12, 2013 at 9:13 am

    Life lessons in a tube of mascara! Reminds me to do a check of makeup…and to pay attention to my body. Thanks!

    • felice
      March 12, 2013 at 4:55 pm

      that’s funny – that’s true — the mascara had soured and dried up — oh dear! -I’m hoping that’s not a metaphor

  2. March 12, 2013 at 11:00 am

    It’s a rude awakening when you start bumping into your own expiry dates!

    Great post, Felice.

    • felice
      March 12, 2013 at 4:54 pm

      thanks LORI and don’t we know it!

  3. March 12, 2013 at 4:52 pm

    Maybe I should throw out those old lipsticks in my purse, too!!! As long as we take care of our bodies and our minds, ladies, we won’t need a “sell-by date.” Congrats on training for that half-marathon – that’s a huge achievement!

  4. felice
    March 12, 2013 at 4:56 pm

    Thanks Ellen – appreciate that cheer

  5. March 12, 2013 at 9:28 pm

    Stop running Felice soon or the PF will lead to a meniscus tear and more PF and your expiration date will be pulsating up and down your leg, Expired!
    I think lipstick is good forever. I have a tube color that has been discontinued and it is 20 years old if it is a day and still gets worn for worthy special occasions.

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